Computer and Modernization ›› 2012, Vol. 208 ›› Issue (12): 73-76.doi: 10.3969/j.issn.1006-2475.2012.12.019
• 网络与通信 • Previous Articles Next Articles
CHEN Jian-xin
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Abstract: This paper first introduces the meaning of microblog, and bases on microblog inherent characteristics and application function, combines with Sina microblog and microblog platform etc enterprise marketing case using microblog, analyses the microblog matrix marketing, micro-synchronization marketing, micro-brand marketing and micro-PR marketing four kinds of marketing model, and finally from the perspective of enterprise marketing personnel, it puts forward the microblog marketing problems requiring attention and suggestions.
Key words: microblog, marketing model, enterprise marketing
CLC Number:
TP393
CHEN Jian-xin. Research on Enterprise Marketing Based on Microblog[J]. Computer and Modernization, 2012, 208(12): 73-76.
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URL: http://www.c-a-m.org.cn/EN/10.3969/j.issn.1006-2475.2012.12.019
http://www.c-a-m.org.cn/EN/Y2012/V208/I12/73