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 Adaptive Combined Forecasting for Promotion of Television #br#  Website On-line Video Based on NPTB Model

  

  1. School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China
  • Received:2013-08-13 Online:2014-01-20 Published:2014-02-10

Abstract:  Under the premise of combination film and television audiences basic information, targeted at the film website new type of on-line charges videos, this paper proposes integration into the combination forecasting model on the basis of NPTB model. The model is used to predict the probability of a television audience watching which videos next, and to choose the highest probability of this type of movie viewers for movie promotion. So the purpose of film and television website’s earning is achieved. The example shows that this study is superior to the other prediction audience watch videos probability model.

Key words: NPTB model, combination forecast, television website, SPSS