Abstract: Social security is closely related to the interests of the public, therefore, the governance of social security can not be separated from public participation. In order to analyze the influencing factors of public participation intention in social security governance, this paper takes the theory of knowledge, belief, attitudes and practice, and the theory of planned behavior as the theoretical basis, and designs relevant issues for field investigation. Using Logistic regression method, it is found that the individual characteristics of the public have different effects on the public’s willingness to participate in social security governance. The public’s cognition, attitude, subjective norm and perceptual behavior control have positive influence on the public’s willingness to participate in social security governance. So we can explore the dimensions and ways of public participation in social security governance, and provide reference for public participation in social security governance in an orderly and reasonable manner.

Key words: social security governance, willingness to engage with the public, influence factors, Logistic model