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Study on Profit Allocation Model of Collaborative Value Chain in Cloud Environment

  

  1. School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China
  • Received:2015-09-29 Online:2016-03-02 Published:2016-03-03

Abstract:

Because of the lack of research on profit allocation of value chain in cloud environment, a profit allocation model based on gray relational analysis is
proposed. The collaborative value chain in cloud environment is characterized by dynamic building and running process, the customer-focused network, open and transparent
internal operation as well as agile and intelligent collaboration. This paper proposes the collaborative framework of value chain enterprises in cloud environment, and analyzes
the factors, index systems, and profit allocation model which influenced value chain profit allocation. Thus, a profit allocation model is built and then solves through GRA
method. Finally, a case is put forward to verify rationality and validity of the model. The results show that the proposed model is feasible to carry out the profit allocation
fairly and reasonably, and can adapt to the characteristics of collaborative value chain in cloud environment.

Key words:  cloud computing, collaborative value chain, profit allocation, grey relational analysis, analytic hierarchy process