Abstract:

The emphasis of CSR(Corporate Social Responsibility) has been addressed to a new peak. It has been an important issue when facing global trend. So the managerial level of global business should integrate the CSR into business’s core value. It is one of the key factors that maintain the sustainable competence advantages. The thought should be shifted from past ″must and ought″ to current ″doing good by doing well″. To do so, companies can bring positive value and effect to the society while doing business.CSR has effect the hitech industry much more than any other industries. CSR has been adopted as not only the international standards but also the necessary antecedent of being the vendor of many countries. QSMC is one representative case of hitech companies. This research generalizes the behavior and attitude toward CSR of the hitech companies from the case study of QSMC.

Key words: QSMC, CSR, strategy, hi-tech industry