计算机与现代化 ›› 2012, Vol. 208 ›› Issue (12): 73-76.doi: 10.3969/j.issn.1006-2475.2012.12.019
• 网络与通信 • 上一篇 下一篇
陈建新
收稿日期:
修回日期:
出版日期:
发布日期:
CHEN Jian-xin
Received:
Revised:
Online:
Published:
摘要： 首先介绍微博的涵义，并依据微博自身固有的特点和应用功能，结合新浪微博等微博平台的企业利用微博营销的案例，分析针对微矩阵营销、微同步营销、微品牌营销和微公关营销4种营销模式，最后从企业营销人员角度出发提出在使用微博进行营销时需要注意的问题和建议。
关键词: 微博, 营销模式, 企业营销
Abstract: This paper first introduces the meaning of microblog, and bases on microblog inherent characteristics and application function, combines with Sina microblog and microblog platform etc enterprise marketing case using microblog, analyses the microblog matrix marketing, micro-synchronization marketing, micro-brand marketing and micro-PR marketing four kinds of marketing model, and finally from the perspective of enterprise marketing personnel, it puts forward the microblog marketing problems requiring attention and suggestions.
Key words: microblog, marketing model, enterprise marketing
中图分类号:
TP393
陈建新. 基于微博的企业营销研究[J]. 计算机与现代化, 2012, 208(12): 73-76.
CHEN Jian-xin. Research on Enterprise Marketing Based on Microblog[J]. Computer and Modernization, 2012, 208(12): 73-76.
0 / / 推荐
导出引用管理器 EndNote|Ris|BibTeX
链接本文: http://www.c-a-m.org.cn/CN/10.3969/j.issn.1006-2475.2012.12.019
http://www.c-a-m.org.cn/CN/Y2012/V208/I12/73
